Animatronics

Empresas Polar is a well-known brewer of cerveza (beer) in Venezuela. Recently they decided to create a campaign bringing their company logo, a polar bear, to life. Enter The Character Shop, an outfit famous for their creation of animatronic characters for use in advertising — a great many of which are anthropomorphic animals. They helped Empresas Polar create the character of Pedroso the Polar Bear for their new line of TV commercials. And the people of Venezuela seem to be taking to them — and Pedroso, the 7-foot tall bear himself — quite well. The Character Shop has a page dedicated to their creation of Pedroso, and of course you can see some of his actual commercials on YouTube.