We can’t put this any better, so we’re lifting this verbatim from Box Office Guru:
“The big story this weekend came in third place [behind Date Night and Clash of the Titans — ye ed-otter] where the 3D animated film How To Train Your Dragon witnessed a remarkably low 13% decline in its third round for an estimated $25.4M gross boosting the 17-day total to a terrific $133.9M. Short-sighted film industry watchers and impatient Wall Street investors prematurely dismissed Dragon and DreamWorks Animation after its less-than-stellar opening weekend two weeks ago. The company’s stock dropped 8% on the first trading day after the debut with analysts lowering their estimates for the final domestic take to just $152M. Dragon will now crush that mark next weekend and looks on course to break the $200M barrier too becoming the second biggest 3D toon of all-time behind just the $293M of Up. Beating Pixar’s Oscar winner may not be possible, but outgrossing other competitors like Monsters vs. Aliens, Ice Age 3, and Cloudy with a Chance of Meatballs makes Dragon a powerful performer. The PG-rated film was indeed slow out of the gate, but amazing word-of-mouth coupled with school holidays for spring have made Dragon the must-see film for kids and parents. Competition for families and 3D screens remains extremely light for the next five weeks so the Viking pic’s strong run should continue. Reaching $250M cannot be ruled out at this point given the road ahead since Dragon will be able to earn at least five times its opening figure, if not more.”
In other words, keep spreading that amazing word-of-mouth, people!
