Hasbro

The was a lot of talk late last year among animation fans about The Hub, a new cable channel created as a joint venture between Discovery Channel and the Hasbro toy company. The Hub was started as direct competition for the likes of The Family Channel. As such, they show original animated TV series during the day — almost entirely based on various Hasbro toy lines — an sit-com re-runs at night. One of the current flagships of the former is My Little Pony: Friendship is Magic, a flash animation series. It was developed for television by Lauren Faust, who is well-known in animation circles for her work on Powerpuff Girls and Foster’s Home for Imaginary Friends with her husband, Craig McCracken. Here’s the series description from Wikipedia: “The series stars a unicorn pony named Twilight Sparkle, who has been known to be a pupil of the world’s ruler Princess Celestia. Seeing the young pony buried in books, the princess gives her the task of making friends, sending her, and a young dragon named Spike, to Ponyville. There, they meet some interesting ponies, including tomboyish Rainbow Dash, glamorous Rarity, hard-working Applejack, timid Fluttershy, and hyperactive Pinkie Pie. Together, they explore the ins and outs of the town, solve various problems, and make even more friends. Every day is a lesson for Twilight, but none as important as the magic of friendship. At the end of each episode, Twilight relays a report to her mentor Celestia, telling her what friendship has taught her.” The series is animated by Studio B Productions in Vancouver, Canada.